WHY CRAFT BEER?

PREMIUM, NATURAL INGREDIENTS

Craft beer recipes are significantly more costly than industrial brews due to the use of high-quality ingredients.

Craft beers are brewed with top-tier malt, hops, and yeast, prioritizing quality over cost and mass production.

They are free from artificial preservatives, additives, and other synthetic ingredients.

FLAVOR

Because craft beers do not undergo pasteurization or filtration, they retain their full, rich flavor without any loss.

While industrial beers are often produced in 6-8 days, craft beers take 20-25 days to reach their peak quality.

The complexity of aromas and layered flavor profiles distinguish craft beers from their industrial counterparts, offering a truly unique tasting experience.

VARIETY

In Turkey, the majority of beers produced or imported are pale lagers, often colloquially referred to as “water-like.” These beers, with their pale golden hue and crystal-clear appearance, are notably light on flavor complexity. They are primarily designed to quench thirst and are best served ice-cold for immediate refreshment.

Craft beer, however, embodies diversity: it offers an exciting spectrum of flavors, from bold bitterness to vibrant fruitiness, and encompasses a range of alcohol content, colors, carbonation levels, and clarity. Every style of craft beer presents a distinct profile, making it a far more dynamic and engaging choice for the discerning drinker.

CULTURE

The allure of craft beer lies in the pursuit of pleasure and sophistication. While industrial beers are consumed largely for their thirst-quenching properties, craft beer enthusiasts embrace a deeper purpose—discovering complex flavors and creating memorable moments with others. For them, craft beer is an invitation to indulge in an experience, not just a beverage.

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